A5 webmaster network (www.admin5.com) June 9th news, mogujie.com recently announced the completion of a new round of more than two hundred million U.S. dollars of financing, investment valuation of $one billion. This round of financing by Hopu investment, capital letters and several Zhi co lead investor in the fund, IDG capital, Gao Rong, Qiming venture capital fund also participated in the investment.
is popular in the "find the godfather, hold the thigh of the Internet environment, the transition from the shopping guide platform electricity supplier vertical business integrated platform of mogujie.com, still stick to the road of independent development.
mogujie.com on February 2011 on the line, in October last year, due to being Ali blocked interface, mogujie.com from the original electricity supplier shopping guide to the vertical transformation of the clothing business platform, and gradually go to Taobao. Mogujie.com has revealed that it has accumulated nearly 80 million users, mobile monthly active users is more than 35 million. By the end of 2013, mogujie.com launched an excellent store platform, without the use of any promotional means, the monthly sales that exceeded $300 million, and more than 60% from the mobile platform.
move to mogujie.com from the original screening, recommended for the transformation of the vertical electricity supplier services for women. Structural changes in the business model, so that mogujie.com can control the quality of the business, product quality, service level, more flexible and efficient to continue to enhance the consumer experience. In the eyes of investors, the maximum value of mogujie.com after the transformation where? This support its high valuation of clothing vertical business platform model and the original model of Taobao in the end relying on commercial shopping? In the successful transformation process has a kind of dry cargo worthy of our study.
June think investors give mogujie.com such a high valuation of the reasons there are 3 points: first, cut into the industry segments attractive prospects. Mogujie.com consumer positioning in the fashion women, especially women’s clothing online transactions each year hundreds of billions, a huge market space; second, mogujie.com more than three years, especially in the period of operation guide had accumulated 80 million accurate and rich people female female clothing selection experience; third, mogujie.com more than 60% of the monthly transaction the amount from the mobile platform, the mobile end user visits accounted for over 10% of mobile providers give investors enough imagination.
business analysts, mogujie.com is optimistic about prospects for young female users of its strong ability to aggregate consumption, frequency of consumption is high, and is familiar with clothing, beauty, Home Furnishing these high margin segments of the category, had been born in these areas, vip.com jumei.com and other successful companies. However, in order to cut into the market mogujie.com shopping guide model, to do all aspects of the whole chain of electricity supplier, is not a small challenge.
for the future, perhaps as a mogujie.com product manager said: "compared to Taobao search results and chaotic model, engine is a kind of recommendation, found that mogujie.com essence, users need engines to find good products and services, the engines do better, more valuable." And on this new road, mogujie.com