Ali investment hungry takeaway O2O into that War Within Three Kingdoms era

[Abstract] since the end of last year, there is news that Alibaba will invest hungry, to become its largest shareholder.

Tencent science and technology Xin Yan reported on April 7th

since the end of last year, there was news that the Alibaba will invest hungry, becoming its largest shareholder, today the news that completely.

March 30th, "hungry Mody Ladas network technology (Shanghai) Co., Ltd. operation" update of enterprise information, the vice chairman of the board of directors of Alibaba, Cai Chongxin drops CEO into the list of directors Cheng Wei et al. This means that you have completed the $1 billion 250 million financing hungry.

Alibaba investment hungry Mody, hungry before investing in the valuation of $3 billion 300 million, after the investment valuation of $4 billion 500 million, Ali holds about 27.5% of the shares, becoming the largest shareholder of hunger.

Ali investment hungry, of course, has its deeper strategic considerations. Industry analysts pointed out that since the merger of the U.S. group and the public, to reduce the control force of the American mission Ali, Ali to secure his position in the dining O2O market, then restart the reputation of the network, which causes the United States dissatisfaction with the possibility of two party cooperation in the future is not big, so a fully selective switch to the hungry the possibility of.

from startups to giant

hungry was founded in 2009, followed by a focus on delivery to the trading platform, which is now hungry online meal ordering platform; 2011 turnover broken 20 million, the main market is hungry; in 2013 the rapid expansion of the year, online transactions reached 1 billion yuan; 2014 was the explosive growth of online trading volume reached 7 billion yuan, to provide services for 40 million users,

at the same time, the company scale is constantly expanding, at the end of 2013, the company has only about 200 employees, in 2014 and 2015, the number of employees increased from 1000 to 2000 to 10000, more than 15000 people, now approaching $5 billion valuation.

in 2015, Zhang Xuhao defined it as a "value reengineering" year. Value is the basis of the immediate distribution. From the beginning of 2015, hungry to start planning the delivery of open distribution platform, hoping to provide distribution services for businesses, and in the same year in August officially opened the platform.

then hungry to the upper end of the chain catering penetration, at the end of October last year launched a food supply platform connecting businesses with food ", through the platform of restaurant takeout large data accumulation, mainly for small and medium sized restaurant provides fresh food from the restaurant to have food, relates to the mall, to channel wholesalers to logistics the whole chain of service providers.

hungry for the rapid development of the market to a certain extent, rewrite the takeaway pattern. According to Analysys data released in 2015, 2015 China Internet takeaway food the first half of the year.

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