Honey bud baby changed its name to the future goal of family consumption

[Abstract] honey bud started with maternal and child supplies, this baby to go, the name changed, indicating that it was upgraded to maternal and child family consumption by maternal consumption.

 

Tencent science and technology news (Sun Hongchao) July 8th news, the domestic cross-border electricity supplier honey bud baby announced the official name changed to honey bud, its domain name www.miyabaobei.com has been replaced by www.mia.com. At the same time, honey bud announced well-known presenters Wang Han became platform spokesperson.

honey bud CEO Liu Nan said: "’honey Bud’ meaning sweet bud, the bud represents a family after the birth of a child has opened a new stage of life, in the consumer with the arrival of the child and the changes."

honey bud to start with maternal and child supplies, this baby to go, the name changed, indicating that it was upgraded to maternal and child family consumption by maternal consumption.

access to new customers is a common pain point electricity supplier, especially for the mother and child electricity supplier. Honey bud in the old customer repeat purchase rate of 70% of the state still pay attention to explore new customers, expand the scope of new customers. Liu Nan said that the core of cross-border electricity supplier is a supply chain, one user experience. In the case of the chain strength be roughly the same platform supply, who is the first to solve the user experience will be more chance of winning, or can only come out of the end.

According to

, said the honey bud, the name changed to show that not only is the mother of milk and honey to sell supplies, or to lead the trend of parenting, improve the family life habits of parents guide. Next, honey bud will release the maternal COSME Awards List, United star family launched a series of books or video parenting knowledge, to provide customized services such as brand.

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